Inbox Marketing

Omniture Discover™ allows users of all levels of experience to analyze and segment any quantity of web and customer transaction data in real-time. Because Discover provides direct access to granular data from any dimension using business visualizations; customers no longer have to make trade-offs between response time and level of detail —now they can have both. Armed with this information, decision makers have the necessary insight to accurately assess and optimize their online programs and deliver greater profitability.

• Identify new valuable customer segments: Create and simultaneously compare multiple customer segments and key performance metrics to quickly identify new valuable segments and increase the value of existing segments with Unlimited Real-time Segmentation.
• Increase site conversion: Dynamically build and analyze the effectiveness of online processes to improve conversion and understand multi-session conversion across various content groups with Advanced Fallout Analysis.
• Optimize campaign performance and content placement: Explore unique paths that customers follow through the Web site and uncover opportunities to optimize campaign conversion, content placement and site navigation with Dynamic Path Flow.
• Optimize site design and navigation: Visualize (using color, size, position, movement and volume) complex site behavior and navigation by customer segment to improve site design, navigation, content layout, and customer conversion using Multi-Dimensional Site Analysis.
• Improve the online customer experience: Gain a deep understanding of each unique customer's experience, facilitating improved usability, enabling the creation of focus group segments based on desired attributes with Virtual Focus Group.