Inbox Marketing

Omniture SiteCatalyst includes:

• OptimumPath™ - Optimum Path technology allows organizations to visualize and understand the flow traffic through their site. Users can choose from several different visualizations including ClickMap™, Previous and Next Page Flow, Most Popular Pages, Entry and Exit Pages, or Fall Out. Users can also dynamically create their own pathing reports using a “drag and drop” PathFinder™ tool to reveal hidden patterns in visitor behavior.
• Advanced Segmentation (ASI) – Advanced Segment Insight (ASI) enables organizations to use the full power of SiteCatalyst reporting on any predefined visitor segment.
• Dashboards - Users can easily create/modify a compilation of multiple reports into their own dashboards by simply clicking on a toolbar icon while they are viewing a report. Dashboards can be bookmarked for quick access or scheduled for regular delivery via email or FTP.
• Allocation and Participation – Allocation and participation is the ability to map success events to the paths that generated the desired result. For example, online retailers can view a heat map overlaid on top of their existing pages highlighting which links lead to the greatest number of orders, revenue, registrations, etc.
• Excel® Integration – Excel Integration’s robust API allows users to access all SiteCatalyst data in an Excel environment. Using Excel, users can combined their Web analytics data with operational and financial data, create custom charts and graphs, use pivot tables, or build dynamic forecasting models.

Online Business Optimizations

Omniture SiteCatalyst 13 now includes the industry’s first Web 2.0 Business Optimizations. As companies struggle to improve their online businesses through the use of emerging technology, they are challenged to find the means to optimize the effectiveness of such nascent Web site components such as blogs, rich media, social networking and more. To overcome this, Omniture is introducing Web 2.0 business optimizations that package best practices expertise and technology for:

• Social Networking – Analyze the value and relevance of user-generated content
• Blogs – Measure consumption and influence of this new content medium
• Rich Internet Applications (RIA) – Quantify rich media engagement and abandonment
• Dynamic Site Search – Provide visitors with self-optimizing search results
• Visitor Interaction Profiling – 1:1 targeting with complete user profiles

Online Business Administration Console

Omniture SiteCatalyst 13 also introduces the industry’s first Online Business Administration Console. The complexity of today’s online business has made it difficult for administrators to keep pace—especially in highly dynamic environments that operate globally, 24/7, with large numbers of users, Web site brand extensions and high volumes of change requests. To address these needs, SiteCatalyst 13 introduces the new Online Business Administration Console—a graphical, self-service, one-stop configuration and management tool. Key features of the console include:

• Fast and accurate creation, configuration and management of thousands of report suites which includes pre-configured suite templates tailored for specific industries and site types
• Management of user access and permissions for individuals, groups and functions by roles and entitlements
• Support for the deployment and management of multiple currencies and languages
• Automatic generation of data collection code by application type, including Web pages, wireless devices and RIA
• Open access to external provisioning systems through a Web Services API and software developer kit to automate all administrative functionality