Inbox Marketing

Website analytics are simply a necessity for any company operating a website. This is our belief and the numbers stack up in our (and yours!) favour.

No longer can we satisfy our budgets with a website that is not accountable to the business as a whole or without relevant reporting to the business as an entity that is responsilble, accountable and effective.  Retail outlets charge a premium to display products in a window because they know you will sell more. Where do you place content on your website to sell more? How did you come to this conclusion? 

At this point to some of you that embrace this way of thinking I may be insulting your intelligence so feel free to re-visit in the near future to see if I have progressed.

For you we have the latest information on SiteCatalyst from Omniture  an interesting article on the next generation in site analytics covering the launch of Omniture's Discover v2 .Inbox Marketing has assisted many of the nations top companies providing implementations and best practice consulting to sites such as Flight Centre, Sporting Bet, Intrepid Travel and Salmat.

Contact us today for access to our certified solution consultants .

There are many decisions to make when choosing a web analytics provider. Firstly there is the understanding of the process and how exactly to reap the most return on your investment, then the task of implementing and committing to the processes involved.

What tool(s) do I use? This question can be answered in many ways but remember these wise words. "A fool with a tool is still a fool." Put simply, having the right tool is not the only thing you must consider. Do not overlook the day to day. Who will be owning this internally? Identify your key stakeholders. If you are a small to medium enterprise this may well be one person, and is probably you!

 Inbox Marketing has many years experience in this area and provides access to and services for the best on offer from web analytics providers.

There is a number of case studies available for your viewing pleasure in our downloads section . Please let us know if there is any specific market segments or client specific information you wish to see here in future.

We are also more than happy to discuss the needs of your business and how best we can assist in the process of ensuring your online business of a success.